当前位置: 首页 > MTM-China招生 > 课程介绍 >
旅游业理论与实践
Tourism Industry Concepts and Practice
课程代码:NRRT600 学分:2 |
课程名称:Tourism Industry Concepts and Practice 旅游业理论与实践 |
Course description This course will reveal the complex system of tourism through an exploration of the macro-level forces that both impact and are impacted by the tourism industry. The course will apply a system thinking approach to understanding complexity theory applied to tourism and the feedback loops that make up the tourism system. The course is divided into seven modules – Introduction to Tourism Studies, The Ecology of Tourism, Tourism and Complexity Theory, The Global-Local nexus, Macroeconomics and Tourism, Sociocultural Dimensions of Tourism, Political and Institutional Dimensions of Tourism, and Technology and Tourism. 该课程将通过探索影响旅游业和被旅游业影响的宏观水平的因素来揭示旅游这个复杂系统,旨在让学生运用理解复杂理论的系统思维方法理解旅游系统的组成要素及各要素间的反馈作用环。本课程分为七个模块:旅游学习导论;旅游生态;旅游与复杂理论;全球-地方关系;宏观经济学与旅游;旅游的社会文化维度;旅游的政治和制度维度;技术与旅游。 |
课时安排:讲课:26课时;研讨:共6课时。 |
考核方式: 考勤(10%)、课程研讨(30%)、课程论文写作(60%) |
教 材: Tourism: Concepts and Practices.John R. Walker, Josielyn T. Walker (ISBN: 0138142459) |
定量分析(Ⅰ)——旅游决策定量分析
Quantitative Analysis in Tourism Decision-Making
课程代码:NRRT 601 学分:2 |
课程名称:Quantitative Analysis in Tourism Decision-Making 定量分析(Ⅰ)——旅游决策定量分析 |
Course description NRRT601 provides an overview of the statistical techniques used by researchers to inform and support tourism decision-making. Emphasis is placed on understanding data manipulation techniques and what statistics are appropriate for addressing applied decision–making problems. 该课程旨在使学生学习研究者为了给旅游决策提供信息和支持可能运用的统计技术。课程的重点是让学生理解数据并掌握数据处理技术以及那些适宜于解决决策问题的统计方法、技术和软件。 |
课时安排:讲课:24课时;实验:共8课时。 |
考核方式: 考勤(10%)、课程小测验(30%)、两次实验报告及数据分析(60%) |
教 材: Vaske, J. J. (2008). Survey research and analysis: Applications in parks, recreation and human dimensions. State College, Pennsylvania: Venture Publishing Inc. |
定量分析(Ⅱ)——旅游管理定量分析
Quantitative Analysis in Tourism Management (II)
课程代码:NRRT 602 学分:2 |
课程名称:Quantitative Analysis in Tourism Management (II) 定量分析(Ⅱ)——旅游管理定量分析 |
Course description NRRT 602 is the second installment in quantitative analysis coursework through the Master of Tourism Management Program at Colorado State University. This course is designed to build on practical manipulative and analytic methods covered in NRRT 601 through application of these methods, known as “Analytics,” to real-world tourism problems. The course also introduces students to new concepts; local, regional, national and international data sources; and applications for data-driven, fact-based decision making in the tourism management context. Quantitative analysis, or analytics, is a broad and complex field. In this course we will attempt to narrow the focus to concepts, data sources and analytic techniques that are most closely associated with tourism management. 课程描述: 该课程是科罗拉多州立大学旅游管理硕士课程中定量分析课程的第二部。该课程旨在让学生将在NRRT601课程中所学的实用操控与分析方法应用于现实问题的分析。课程也给学生带来新的概念:地方,地区,国家与国际数据来源;以及旅游管理中基于数据与事实的决策应用。定量分析,或称分析学,是一个广泛而复杂的领域。本课程中我们试图聚焦于跟旅游管理关系最密切的概念,数据来源与分析技术。 |
课时安排:讲课:24课时;实验:共8课时 |
考核方式: 考勤(10%)、讨论练习(30%)、两次实验报告及数据分析(60%) |
教 材: Goeldner, Charles R. & Ritchie, J.R. (2009). Tourism: Principles, practices, philosophies. Hoboken, NJ:John Wiley & Sons. |
自然资源管理与旅游
Natural Resource Management and Tourism
课程代码:NRRT 610 学分:2 |
课程名称:Natural Resource Management and Tourism 自然资源管理与旅游 |
Course description In the first section of this course we will look at the Philosophy and History of the conservation movement in the U.S. and the development of natural resource tourism here; as well as the broader Tourism System. We Will also look at the covenants that have been established worldwide, in the form of the UN Convention on Climate Change and Bio Diversity, that govern international development policies and the conservation of scarce global resources. In addition, we will examine the role of tourism as a development tool internationally and as an economic driver here in the U.S. In the second section of the course we will examine the measurement of natural resource supply, demand and economic impact; as well as the role of these measures in the comprehensive planning process for recreation resource management at the federal, state and local levels. Finally, we will examine the role of compliance in managing natural resources for recreational use, including the implications of the National Environmental Protection Act on recreationResource development. 课程描述: 本课程的第一部分中,我们将着眼于美国环保运动的历史与哲学及自然资源旅游的发展,还有更广义上的旅游系统。我们也会着眼于全球各地设立的以联合国气候变化和生物多样性公约为形式,管控着国际发展政策与全球稀缺资源保护的各种世界公约。此外,我们将研究旅游业在国际上作为发展手段的作用及在美国作为一种经济驱动力的作用。在课程的第二部分,我们将探讨自然资源供给、需求与经济影响的测量;以及这些测量在联邦、州和地方各级旅游度假资源全面规划过程中的作用。最后,我们将研究在旅游度假用自然资源的管理中法律法规的影响,包括国家环保法案对旅游度假资源发展的影响。本课程将使学生了解并掌握为实施旅游资源保护和合理开发利用与经营工作所进行的计划、组织、开发、协调、监督的活动过程,培养学生科学合理的资源管理理论和实践能力,同时为科学合理的旅游规划做指导。 |
课时安排:讲课:26课时;研讨:共6课时 |
考核方式: 考勤(10%)、课堂研讨(30%);某地旅游资源管理的方案设计(60%) |
教 材: Nature-based Tourism: Environment and Land Management. R. Buckley , C. Pickering , D B. Weaver (ISBN: 1845934555) |
可持续旅游发展基础
Sustainable Tourism Development Foundations
课程代码:NRRT 615 学分:2 |
课程名称:Sustainable Tourism Development Foundations 可持续旅游发展基础 |
Course description This course is designed to provide an understanding of the concept of sustainable tourism development. Theory, practice, history, terminology and issues in sustainable tourism planning and management will be examined in the context of sustainable livelihoods. Additionally, a comprehensive survey of sustainable tourism components: motives and behaviors of tourists, natural resources as attractions and destinations, social and resource responsibility, establishing policies and principles for sustainability will be covered from a systems thinking perspective. The course culminates with a case study to apply lessons learned during the course to evaluate the sustainability of a tourism destination area. 课程描述: 本课程旨在让学生了解可持续旅游发展的概念,将从可持续生计的角度研究可持续旅游业规划与管理中的理论、实践、历史、术语和问题。此外课程还将纵览可持续旅游业的组成元素,从全局系统的角度思考:游客的动机与行为,作为旅游景点与目的地的自然资源,对社会与资源的责任,政策制定以及可持续发展的原则。课程最后以一个案例研究收尾,利用所学知识评估一个旅游目的地区域的可持续发展能力。 |
课时安排:讲课:24课时;研讨:共8课时 |
考核方式: 考勤(10%)、讨论练习(30%)、两次实验报告及数据分析(60%) |
教 材: Mowforth,M.&I.Munt.2009.Tourism and Sustainability: Development and new tourism in the Third World,3rd Edition. New York: Routledge. |
旅游沟通与冲突管理
Communication and Conflict Management in Tourism
课程代码:NRRT 625 学分:2 |
课程名称:Communication and Conflict Management in Tourism 旅游沟通与冲突管理 |
Course description This course offers a review of current theoretical approaches to communication study, as well as practical application of communication techniques relevant to tourism management. Applications of communication theory and practice in tourism include marketing communications, interpretation of natural and cultural resources, agency and organization strategic communications, (both internal and external) conflict management and change leadership through stakeholder engagement. The study of communication is a complex field and in this course we will attempt to narrow the focus to those communication theories and applications that are most closely associated with tourism management. 课程描述 本课程回顾当前传播学的各种理论方法,以及旅游管理相关传播技巧的实际应用。传播学理论与实践在旅游业中的应用包括:营销传播,自然与文化资源解读,机构与组织战略沟通,(内部和外部的)冲突管理以及通过利益相关者的参与实现变革领导。传播学是一个复杂的领域,本课程中我们试图聚焦于与旅游管理关系最密切的传播学理论与应用,为旅游活动中进行高效率的沟通提供理论支持。本门课程将通过现场演讲、阅读以及每周的作业使学生对所学的知识进行整合。 |
课时安排:讲课:26课时;研讨:共6课时 |
考核方式: 考勤(10%)、研讨会报告(30%);调查报告(60%) |
教 材: Holman, P., Devane, T. & Cady, S. (2006). The change handbook: The definitive resource on today's best methods for engaging whole systems. San Francisco: Berrett-Koehler Publishers, Inc. |
旅游市场营销概念与应用
Tourism Marketing Concepts and Applications
课程代码:NRRT 655 学分:2 |
课程名称:Tourism Marketing Concepts and Applications 旅游市场营销概念与应用 |
Course description NRRT655 focuses on enhancing the student’s understanding of the concepts underlying the management of an effective marketing function of a travel and tourism organization and the application of those concepts to the development of a marketing plan for a travel and tourism organization. The first part of the course provides a description of the marketing process as it relates to travel and tourism, the unique nature of travel and tourism marketing as compared to the marketing of manufactured products and other services, as well as a descriptive introduction to the components of and steps in developing a marketing plan. The second part of the course describes the processes for developing marketing opportunities and strategies for a travel and tourism organization. This includes a description of the dynamic business environment that influences the demand for travel and tourism and the use of marketing research to understand consumer and organizational buyer behavior, and ultimately, the development and application of market segmentation, targeting, and positioning. The third part of this course begins the discussion of the development of the travel and tourism marketing mix with a focus on the product, internal marketing, pricing considerations, and distribution. The fourth part of the course continues the discussion of the marketing mix by focusing on the various options the travel and tourism organization has for promoting its products and services. 课程描述: 课程侧重于提高学生对旅游旅行组织中高效营销职能管理的基础概念的理解,并教授旅游旅行组织营销计划制定中这些概念的应用。课程的第一部分描述旅游旅行业的营销过程,旅游旅行业营销与制造业产品营销及其他服务营销不同的独有特性,并简述旅游营销计划制定的元素和步骤。课程的第二部分介绍旅游旅行组织利用营销机遇及制定营销策略的流程,包括对影响旅游旅行需求的动态市场环境的描述以及解释如何利用市场调查理解消费者和组织购买者的行为,最终还有市场细分,目标市场及定位的发展与应用。课程的第三部分讨论旅行和旅游市场营销组合的发展,侧重于产品、内部营销、定价考虑因素以及经销。课程第四部分探讨营销组合,侧重于旅游旅行组织推销其产品服务时的各种手段方法。本课程将使学生了解并掌握旅游市场营销过程。 |
课时安排:讲课:24课时;研讨与实践:共8课时 |
考核方式: 考勤(10%)、小作业(10%)、课程研讨(30%);某地的市场营销设计(50%) |
教 材: Kotler, P., Bowen, J.T., & Makens, J.C. (2010) Marketing for Hospitality and Tourism (5th ed.)Boston: Prentice-Hall. (KBM) |
全球旅游政策法规Tourism Policy
课程代码:NRRT 662 学分:2 |
课程名称:Tourism Policy 全球旅游政策法规 |
Course description This course explores the major international policies, trends and challenges facing tourism and provides an understanding of policies, programs and regulations and how international tourism is affected. Students will be able to: Identify, describe and understand factors influencing international tourism policy; and relate the importance of these factors to tourism development, management and planning; Interpret, address and analyze policy in the context of development, planning and management of issues in international tourism; understand and discuss from multiple perspectives the tourism policy trends across regions and countries throughout the world. 课程描述: 本课程探讨重要国际政策、趋势以及旅游业面临的挑战,帮助学生理解政策、计划及规章,并告诉学生国际旅游业是如何受影响的。学生将能够:辨识、描述并理解影响国际旅游政策的因素;知晓这些因素在旅游业发展、管理及规划中的重要程度;从国际旅游业发展、规划以及问题管理的角度解读、处理和分析政策;从多种角度理解并讨论全球各个国家地区的旅游政策走向。 |
课时安排:讲课:24课时;研讨与调查:共8课时 |
考核方式: 考勤(10%)、小作业(10%)、研讨报告(30%)、课程论文写作(60%) |
教 材: Edgell, David, MD Allen, G. Smith, JR Swanson. 2008. Tourism Policy and Planning. Elsevier(New York). |
旅游与旅游业战略管理
Strategic Management for Travel and Tourism
课程代码:NRRT 671 学分:2 |
课程名称:Strategic Management for Travel and Tourism 旅游与旅游业战略管理 |
Course description NRRT671 focuses on enhancing the student’s understanding of the concepts underlying the strategic management of a travel and tourism business. The first section of the course introduces the strategic process as well as the conducting of an internal analysis of factors within the travel and tourism organization. The second section discusses the external analysis of the organization, with a specific focus on both the macro- and micro-context of the external environment the organization exists in. Combination of parts 1 and 2 result in the development of an analysis of the strengths, weaknesses, opportunities, and threats related to the organization. Section three examines strategic choice and strategy implementation for a travel and tourism organization. This includes discussions of competitive strategy and direction, methods of development for travel and tourism, evaluation, selection, and implementation of strategic choices. The section also addresses international and global strategies for travel and tourism organizations. 课程描述: 课程侧重于增强学生对旅游旅行企业战略管理基础概念的理解。课程的第一部分介绍战略管理流程以及如何对旅游旅行组织的内部因素进行分析。第二部分探讨组织的外界分析,特别关注组织外部环境的宏观与微观背景。结合第一、二部分将可分析出组织的优势、劣势、机遇以及面临的威胁。第三部分研究旅游旅行组织的战略选择与策略实施,包括对竞争策略与发展方向的讨论、发展旅游旅行业的方法、战略选择的评估、选择及实施。该部分也讨论旅游旅行组织的国际与全球战略。旨在让学生们了解旅游企业战略管理相关理论和方法,掌握旅游企业战略过程,分析旅游企业内外部影响因素,以此来确定合适不同旅游企业的发展战略。 |
课时安排:讲课:26课时;研讨:共6课时 |
考核方式: 考勤(10%)、小作业(10%)、研讨报告(30%)、课程论文写作(50%) |
教 材: Evans, N., Campbell, D., & Stonehouse, G. Strategic Management for Travel and Tourism.Boston: Elsevier. |
旅游热点话题研究
课程代码:NRRT 679 学分:2 |
课程名称:旅游热点话题研究 |
课程描述: 该课程旨在研究讨论MTM学位课程整合主题,以及世界各地旅游与边境经济、技术、社会和政治问题间的关系。 |
课时安排:讲课:24课时;研讨:共8课时 |
考核方式: 考勤(10%)、课堂研讨(30%);调查报告(60%) |
教 材: Current Issues in Hospitality and Tourism: Research and Innovations. A. Zainal,S.M. Radzi ,R. Hashim , C.T. Chik,R. Abu .(ISBN: 041562133X) |
中国旅游政策与法规
课程代码:CCNUT602 学分:2 |
课程名称: 中国旅游政策与法规 |
课程描述: 本课程回顾了中国旅游政策与法规的发展过程,讲解中国主要的旅游政策与法规,及其特点、发展趋势和挑战。 通过本课程的学习,学生应该:了解中国旅游政策与法规的发展过程和影响因素;掌握《旅游法》、《合同法》、《旅行社条例》、《导游人员管理条例》等重要法律法规的主要内容和特点;能够利用旅游法律知识分析和解决旅游活动中的实际问题理解中国旅游政策与法规的特征和发展趋势。 |
课时安排:讲课:22课时;研讨:共4课时;案例研究:共3课时;专题作业:共3个课时。 |
考核方式: 总计420分。其中,专题作业:3个*50分/个;课程讨论:6个*15分/个;案例分析:3个*60分/个。 |
教 材:杨富斌.旅游法教程[M]. 北京:中国旅游出版社,2013。 |
中美旅游文化对比研究
课程代码:CCNUT603 学分:2 |
课程名称:中美旅游文化对比研究 |
课程描述: 本课程是一门文化知识型,应用型的课程,在学生深入了解中美文化的基础上,加深对中美文化体系的认识和比较,增强学生对文化差异的敏感性。同时从文化差异出发,分析中美旅游者差异,以增强学生在旅游活动中处理文化差异时的灵活性。本课程首先介绍中美在文化传统、风俗习惯等方面的差异,研究重点是从旅游动机、旅游观念和旅游行为等方面比较中美旅游者之间的文化差异以及产生这种差异的原因、根源和影响以及对旅游业发展的建议。 |
课时安排:讲课24课时;调查、研讨:8课时。 |
考核方式: 本课程考核采取两种形式:平时考核和课程终结考核。课程总成绩为一百分,平时考核成绩占70%,课程终结考核成绩占30%。 满分100分。其中,团队合作及其他任务 30%;课程心得或报告 40%;期末考试 30%。 |
旅游目的地建设与管理
中国旅游信息化
课程代码:CCNUT601 学分:2 |
课程名称:中国旅游信息化 |
课程描述: 在大数据背景下,智慧旅游发展迅速。智慧旅游,也被称为智能旅游。就是利用云计算、物联网等新技术,通过互联网/移动互联网,借助便携的终端上网设备,主动感知旅游资源、旅游经济、旅游活动、旅游者等方面的信息,及时发布,让人们能够及时了解这些信息,及时安排和调整工作与旅游计划,从而达到对各类旅游信息的智能感知、方便利用的效果。智慧旅游的建设与发展最终将体现在旅游管理、旅游服务和旅游营销的三个层面。 本门课程主要在阐述智慧旅游和智慧服务的概念及发展的基础上,介绍企业及政府如何通过智慧旅游来推动中国旅游的发展,并结合中美案例比较分析探讨其现实价值和意义。 |
课时安排:讲课24课时;调查、研讨:8课时。 |
考核方式: 考勤(10%)、课堂研讨(30%);课程论文写作(60%) |
教 材:王辉. 智慧旅游. 清华大学出版社,2012。 |
Copyright 2011 All Resrarved 中国旅游研究院武汉分院 版权所有
电话:027-67862786
传真:027-67868305
邮箱:wuhancta@163.com
地址:湖北省武汉市珞瑜路152号华中师范大学10号教学楼南楼318办公室
邮编:430079